FAQ
Web Design & Digital Marketing FAQ
How much is your monthly charge and what does it include?
The monthly package is $97and includes website hosting & maintenance, annual domain registration/renewal, SSL and 1-hours’ worth of website updates and changes at your request.
Do I have to host with Knexis?
You do not but the pricing on this promotion includes a hosting and maintenance subscription.
How involved do I have to be in the process?
As much as you want to be. We have some clients who are very involved, but most let our team take the ball and run with it.
How do I know you’ll do a good job for me?
Check out our rave reviews – we go above and beyond for our clients on a daily basis and our reviews reflect this.
What if I already have a website or domain through another provider?
It’s a common misconception that if you already have a domain or a website you are stuck with your current provider. This couldn’t be further from the truth. If you have an existing website through another provider, you will keep the same exact website address. For example: www.yourbusiness.com.
When it comes time to set your site live our technical team will handle everything–you may just need to give approval to your current provider to grant us access.
Does Knexis provide email?
No. Knexis does not provide email. Many of our clients already have email through services like Office 365 or Google Apps and wish to keep them in the current environment.
Email Setup Support: We can assist with setup by configuring the domain/DNS settings if the client wants branded email. For many clientsbusinessname@gmail.com is best: simple, free and easy to set-up.
Do you maintain your own servers?
We do not. We partner with top tier hosting providers and have dedicated servers hosted in tier 3 data centers featuring solid state hard drives, multiple redundancies, ultra-fast website speeds, 24/7/365 monitoring and nightly backups.
Do I own my website and domain name?
You own your domain name (ex: yourcompanyname.com) from day 1 and can transfer it at any time. You own the website after you have paid the design cost and completed 18 monthly payments or paid the equivalent in advance.
Am I under any contract?
Yes, you are under 18 months contract. If you wish to transfer your website, you must have made 18 monthly payments or paid the equivalent in advance.
Will I lose my current SEO ranking if I redesign?
- The website is utilizing outdated technology. Google has stated the preference for responsively designed sites. If your site is not responsive or uses outdated technology, it will negatively impact your SEO.
- Most times the website was not properly optimized to begin with, or the SEO strategy is outdated–so while the site may be ranking currently it can be improved and safeguarded for the future.
- The current site has not changed in years. Google has been crawling the site for years and rarely indexed a change. This is a negative signal.
- EVERYONE performs a Google search before making a purchase. They want to know who they’re dealing with, and they may be comparing you to your competitors. If they look your company up and see a super professional website, how much is that worth?
- Your current site does not have an SSL. Security and privacy have become huge issues, and Google has made it a priority as a matter of SEO. An SSL in a standard part of the Knexis maintenance package.
Can I make changes myself?
Yes. Most of our clients send update requests to our support department (typical turnaround is less than 24 hours–most times, the same day) but if you have frequent or small changes you would like to see reflected on the site immediately, you can make those changes yourself.
What kind of SEO is included?
Comprehensive on-site SEO is included with that standard package. This includes optimized title, description and header tags, keyword-rich copy development, optimized url extensions, 301 redirects, linking strategies as well as other methods.
Knexis also offers full suite of digital marketing services beyond the standard package including SEO, SEM, and Social packages. More specifically we offer review generation, content marketing, blog writing, social media management and advertising, GoogleAdWords marketing & re-marketing, video marketing and more. Let your consultant know if you would like information about these additional services.
How do I get my pictures to you?
Getting your pictures tous is easy. Simply attach them to your website update requestemail and send everything to: websupport@knexis.com
What if I don’t have any pictures?
We have access to a library of 60 million high-quality stock images. Stock images are included with the website package.
How long does it take to build the website?
It all depends on you. Our team is super-responsive–if you’re the same way a typical site takes 3-5 weeks depending on revisions. If you’d like to expedite your project, we can always do that too–we’ve done sites in 10 days in extreme circumstances.
How are you different from Go Daddy/Wix etc..?
Go Daddy is primarily a domain registrar and hosting company that offers some do-it-yourself website services. Wix is a bit more expensive and provides more advanced template builders for DIY sites. Knexis is a full service digital marketing company. A team of professionals builds a customized WordPress website, with copywriting, photography, SEO, hosting, maintenance, and SSL all included as standard services.
An analogy would be: DIY websites are like Home Depot–they provide some of the raw materials, but you still need someone who knows what they are doing. Knexis is like the design-build firm that designs the concept and completes the build with a team of professionals…and sticks around after the fact to keep things updated and running properly.
Professionalism: with a template you are replacing one-size fits all placeholder content and are restricted by the confines of the template. Many times, these DIY sites are described as ‘cookie cutter.’ With Knexis you will have a professional WordPress website–it will stand out from competitors and be on par with industry leaders.
SEO: This is purely a matter of expertise. It’s not that you can’t get a template builder site to rank, it’s just that unless you really know what you’re doing you probably won’t. With Knexis you have experts, up-to-date on industry standards and best practices performing custom optimization to your site.
The Team: with Knexis you have multiple experts working together to create your website. A Coordinator, Graphic Designer, SEO Analyst, Developer and Page Designer. With a template builder you’re on your own. You are restricted by the template and there will inevitably be things you want to do that can’t be done or figured out. Instead of having a team of experts to solve the problem, you’re left either not being able to do it or not being able to figure out how to do it.
Actual cost: many of these website builders offer ‘free’ websites but of course there’s no such thing as a free lunch so as you add very basic features you end up paying more and more.
Bottom line: There’s a reason successful businesses invest in professionally developed websites. A DIY site may be a good starting point, but you will probably end up with something that takes significantly more effort to build than you originally estimated, does not look as nice as you’d like, is not properly SEO optimized and cost more than you anticipated.
Why wouldn’t I just build the website myself?
You have to do a cost benefit analysis and decide for yourself, but here’s a few questions to consider:
- What is the cost of potential clients going to your do - it - yourself website and concluding that you don’t look like a professional company? Or comparing you to a competitor and concluding the competitor looks more competent?
- How much business will you lose if potential clients conduct a search for the services you offer, and your website does not show up in the search results?
- What is the benefit of potential clients ‘ Googling ’ your company and seeing a super professional website? How many more opportunities will you get to gain new business?
- EVERYONE performs a Google search before making a purchase. They want to know who they’re dealing with, and they may be comparing you to your competitors. If they look your company up and see a super professional website, how much is that worth?
- Is it worth the relatively small savings and time investment to do it yourself, will you keep it updated? How much do you know about SEO?
There’s so much more that goes into an effective website than choosing a template and filling in your information. When you work with Knexis you have a team of professionals building your site. An SEO professional optimizes your site for search, a professional writer strategically prepares copy for each page of your site, a professional designer considers your business offerings, your clientele, your logo and style and creates a custom look and feel for your website and then a professional programmer codes a custom WordPress site.
To sum it up: you need to know what you’re doing. If you’re running a legitimate business your website is far too important to just ‘wing it.’
What’s the difference between WordPress and a do-it-yourself template builder from Wix, Go Daddy etc…?WordPress is a tool for managing custom websites. Template builders are pre-fabricated websites that require you to fill content into a pre-designed template that can only be hosted and maintained by the original provider (Go Daddy, Wix, etc..)WordPress is the most widely used CMS on the planet with a market share of 60.6%. No other CMS captures even 1% – Weebly is 0.4%, Wix is 0.3% and GoDaddy is 0.2%. Template builders have one advantage: a lower initial investment. Template builders do provide a low-cost way to create a website and they can be a good solution for a small business that is just getting off the ground with more time than money. But keep in mind–the free basic plans come with ads and many basic necessities are sold as ‘add-ons’ so the site usually ends up costing more than advertised.
- You don’t own your website – you are renting it. You can't transfer the site, and the provider can raise prices, change features etc ... and you’re stuck in their environment unless you want to start from scratch.
- Time Investment: 98% of DIY websites never go live. Why? Because template builders can be overwhelming to work with – there is a definite learning curve, so a task that was anticipated to take an afternoon ends up stretching out indefinitely and never gets completed.
- Design Limitations: Your design is limited to the layout of the template. You are forced to fit your logo, content, pictures etc ... into predefined spaces. This one - size - fits - all approach usually results in websites that look clunky or ‘ cookie cutter. ’
- Features: With a template builder you are in a proprietary system or a closed network that is limited to the features the template builder has developed. Whereas WordPress is open source with a massive community that constantly improves and adds to the functionality of WordPress. It’s why WordPress is the biggest and best CMS. As it stands there are currently over 45,000 WordPress plugins – no template builder comes close to even 0.01% of that.
In short, with WordPress you benefit from10’s of thousands of developers who are improving tools for SEO, creating new applications, boosting security, identifying bugs and improving functionality. With a template builder you are limited to what the development team at one company came up with and what they will come up with and support in the future.
Is my deposit refundable if I’m not happy?
Deposits are refundable only if work has not yet begun. Once we start, the deposit becomes non-refundable due to the time and resources invested. That said, we’ll provide an initial design for your review and, based on your feedback, make revisions—or create anew design—so the final site meets your expectations.
What if I have a question I don’t see listed here?
No problem — just email us at info@knexis.com and include “Website FAQ” in the subject line. We’re happy to help.